Best Examples of AI in Marketing
The widespread adoption of artificial intelligence (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality.
While AI has been proven to enhance our daily consumer lives—with the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones—it has also served to improve the digital marketing efforts of businesses across many industries.
Since its launch in November 2022, ChatGPT, for example, has already made a significant impact in the digital marketing arena, with its innate ability to produce targeted AI-powered content on an ever-expanding range of subjects. A clear indication of how widespread AI is in our current landscape.
To put this notion into perspective, here we explore some quite different but equally inspiring uses of AI in digital marketing.
- AI Social Media Examples
- AI Marketing Automation Examples
- AI Digital Advertising Examples
- AI Digital Marketing Examples
AI Social Media Examples
Sephora’s AI chatbot-powered shopping service
Understanding the power of AI early on, cosmetics brand Sephora has been using chatbot technology to offer its audience the most personalized, informational customer experience possible.
After conducting consumer research, the brand realized that many customers were overwhelmed by Sephora’s extensive choice of products, having to browse through a host of pages to find something suitable in certain categories.
In response to this, Sephora launched an interactive quiz to help guide its users through the shopping process, led by chatbots which offer tailored tips and suggestions based on specific answers or responses. Due to the success of the initiative, Sephora now offers its very own chatbot-powered shopping service via Facebook Messenger as it continues going from strength to strength.
This ultra-personalized AI-powered Messenger service includes a virtual color match assistant, a reservations assistant, and even KitBot: an autonomous chatty make-up tips and advice expert.
Ada’s AI-driven customer support and social media engagement platform
Ada is an innovative AI technology provider based in Toronto that offers a fully-tailored platform designed to plug into a business’s existing tools or tech stack and offer automated customer support.
In addition to automating essential tasks and offering human-like customer support communications, Ada’s AI-powered technology can also adopt a conversational tone to spark more engagement across social media channels.
To date, Ada’s autonomous technology has helped brands including Air Asia, Indigo, and Zoom with their customer experience (CX) as well as social media marketing activities.
Working with Malaysian ride-hailing service Grab, Ada’s AI-powered innovations helped the brand expand its reach into international markets throughout its various social media channels using multilingual chatbot technology.
Not only did the bot-powered help broaden Grab’s brand offering (extended to grocery deliveries, bill payment assistance, and ordering takeaways), but it also engaged consumers from six new international markets through Facebook Messenger.
As a result of adopting an AI-powered approach to its social media marketing comms, Grab reduced its customer query backlog by 90% while reducing operational costs by 23%. It is also enjoying growth in each of its six new target markets.
AI Marketing Automation Examples
Starbucks’ AI voice-powered barista services
Some 60 million adults now use voice search at least once a day. In addition, 72% of Americans currently own a smart speaker (like Siri or Alexa) of some variety.
Voice technology is on the rise, and those who embrace its possibilities stand to reap great rewards. Starbucks is no exception.
To offer its audience an additional layer of consumer value, the coffee colossus integrated one its most subscribed apps with Amazon’s Alexa technology. In doing so, its customers can now use their very own ‘My Starbucks Barista’ service to place and modify orders, as well as confirm a pickup location for maximum convenience – a seamless blend of voice and chatbot innovation in action.
Due to the success of its ‘My Starbucks Barista’ app, the brand has broadened its AI innovations by adding AI-powered Mastrena II espresso makers (machines that essentially complement the pre-ordering capabilities of the app) to thousands of its outlets to offer a more consistent and streamlined coffee-making experience to its customers.
Boasting a whopping 31.2 million mobile customers to date, it’s clear that initiatives like this are driving incredible levels of growth and engagement across the globe.
Lowe’s AI-powered personal shopping assistants
A forward-thinking brand that has successfully enriched its in-store shopping experience, hardware giant Lowe’s introduced its very own AI development – the LoweBot – to offer its consumers personalized suggestions and tailored information as they browse its colossal US stores.
Not only does its AI-driven technology help give its customers a seamless shopping experience, but by automatically tracking stock and inventory in real-time, the store’s rolling kiosks provide its marketers with invaluable insights on consumer shopping trends.
Speaking about the brand’s technological triumph, Josh Shabtai, Director of Lab Productions at Lowe’s Innovation Labs, explained: “We utilize our stores as living labs to rapidly test our prototypes and gather real-world feedback on the new experiences we’re delivering to demystify home improvement.”
Netflix’s AI-centric user content suggestion tool
Netflix, the world’s leading SVoD content streaming service, needs little introduction. However, not many people know that it’s possible to attribute a great deal of the unstoppable success of Netflix to its cutting-edge approach to AI.
As we know, user experience (UX) is paramount to the ongoing success of any business, regardless of its industry – and when a customer has a positive experience with a brand they’re likely to share it with their peers online.
To enhance its overall UX and tailor its service to the individual user, Netflix uses AI-driven machine learning technology to provide personalized content recommendations based on a user’s preferences in addition to what they’ve enjoyed in the past. Moreover, Netflix uses an AI development to automatically optimize streaming quality and avoid any quality or buffering issues.
Over 80% of the shows people watch on Netflix are now based on its personal recommendations platform – a testament to its power in a time where people demand more value than ever from the brands they’re willing to invest in.
AI Digital Advertising Examples
The Economist’s targeted AI ad content delivery innovation
